The effectiveness of communication that is attached with the total reward program.
Most of the services of an organizations depend on clear communication.
1) When a response is required for litigation regarding the performance of an employee.
Organisations that are well aware of competitors, which is a competitive advantage, and have developed well designed total reward programs in order to meet the needs of the employees strategically.
Adoption of a strategic approach , however, emphasize on being proactive instead of being reactive or tactical.
Organizations having a strategic plan can respond to the difficult situations in an effective manner, and can explore new opportunities for the business. the communication strategies also help in keeping the stakeholders and employees well intimated that further help in promoting the goodwill.
A good and effective communication strategy comprise of the return on investment, improvement in the brand value, efficiency, and reputation.