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Analytics for cost reduction
When Kraft Heinz launched a hostile takeover bid in early 2017, Unilever’s workforce analytics team showed that analytics could also be deployed in times of crisis.
The team analyzed networks in the organization, and create models to come up with potential cost reductions.
In addition, the team was able to track the employees’ moods and attitudes. This enabled them to see how employees were reacting to Unilever’s defense strategies. These insights directly helped decision making during the crisis.
According to Clement, vice-president of HR, “the information we provided helped both in putting together cost reduction plans and providing information to back up the feasibility of our growth plans, so we could show that we were better placed to leverage the strengths of our business than Kraft Heinz.”
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