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‘Apple/Steve Jobs’ as an organisations grew in a different point in time, the 70’s belonged to a culture that is different from the one today. Those years were the ‘baby boomer’ years.
Changing times require change management.
The millennial generation, gen y, gen z belong to the current period. The employee culture of this generation are very different from the employee culture of the 70s or 80s and hence the employees of the current generation, prefer being engaged with in a different manner.
As you mentioned, ‘Steve jobs’ “he was very ruthless with his employees and would go to any extent to get what he wanted”
Having said that,
Steve Jobs, at one point fired one of his best programmers, for the reason being, the employee had lost focus on the company’s mission.
Steve jobs was asked to leave his position at ‘Apple’, very early in his career. Something that could have happened for a no of reasons.
From an online extract
“He got ideas in his head, and the hell with what anybody else wanted to do.” Even former Pepsi President John Sculley, who had joined Apple to play the role of Jobs’ babysitter of sorts, couldn’t handle working with him. In fact, Sculley orchestrated the ouster himself, comparing Jobs to a relentless zealot
Ref: http://content.time.com/time/specials/packages/article/0,28804,1873486_1873491_1873461,00.html
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But in 1997, with the company operating at a loss and Microsoft’s Windows 95 flying off the shelves, Apple’s board decided that a zealot was just what it needed. In August of that year, Jobs rejoined the board in august, becoming CEO — at first, with an “interim” — the following month. “He had become a far better leader
Ref: http://content.time.com/time/specials/packages/article/0,28804,1873486_1873491_1873461,00.html