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Perennials: Heard of them
In the past decade, we have focused a lot on what separates the generations. Millennials and generations X, Y, and Z have all been analyzed, decoded, prodded, and speculated about extensively.
In fact,
Research shows that generational differences related to people’s views on work and life aren’t as big as we initially thought. What people want from their working life – purpose, good leaders, and professional growth—doesn’t differ all that much from one generation to another.
Perennials are “a group of people of all ages, stripes, and types who go beyond stereotypes and make connections with each other and the world around them.”
To understand our workforce and develop our talent strategies, we should look beyond group differences and gather insights on individual employees’ interests, values, and aspirations. This also enables us to personalize how we manage people as HR professionals. This is something we will come back to in a later trend.
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