Dashboard Forums HR Analytics Ethical dilemma – Case 1

  • Ethical dilemma – Case 1

    Posted by Sunny Suman on September 3, 2023 at 5:12 PM

    You are the HR Manager of a retail company. You have access to a vast amount of customer data, including sales performance, personal information, and health data. The marketing department requests access to this data to improve customer targeting. They believe it will significantly increase sales. However, sharing may infringe on customer’s privacy. How do you balance the need for business insights with protecting employee privacy?

    SIby Vinu Thomas replied 3 months, 1 week ago 4 Members · 3 Replies
  • 3 Replies
  • Krishna Patel

    September 3, 2023 at 6:07 PM

    I will ask the marketing department head about their specific requirements and according proceed further. In case needed, the people from the management team can be involved.

  • Masibane Rangoako

    September 3, 2023 at 7:02 PM

    I don’t see anything wrong with that as long as the information is going to benefit the company and not used against the employee. it is the HR Manager’s duty to support or align his strategy to that of the company. That information is there with the HR to help him or her make informed decision.

  • SIby Vinu Thomas

    September 3, 2023 at 7:31 PM

    Firstly there is a need to understand the business challenge Marketing is trying to solve by accessing the employee data

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